Google have, in their own inimitable way, sneaked out a new feature that further shoehorns Google+ activity into SERPs.
| Google Shared Endorsements example |
It's a bit like those hateful sponsored ads/stories/posts that your most vacuous Facebook friends comment or like. From now on, if anyone in your Google+ circle has commented, reviewed or +1ed you ad or service, a thumbnail of them with their activity will appear alongside your ad or listing.
Yet again, Google taking more steps to increase the prominence of Google+ activity in SERPs which only goes to make Google+ more important for businesses. It's yet to be seen whether this will increase CTRs on ads, but I wouldn't be at all surprised if it does.
No comments:
Post a Comment